Shareef O’Neal Debuts New Shareef by Shaq Collection at NYFW

Shareef O’Neal is helping push Shaq Brand into a new generation.

At New York Fashion Week, he previewed upcoming footwear including a new skate-inspired silhouette with a cupsole and removable zip shroud, alongside updated styles like the Devastator and 4XT.

The collection moves beyond Shaq Brand’s traditional basketball identity, signaling a broader shift toward lifestyle and streetwear.

Release dates for the new models have not yet been announced.