Burger King Turns Its Chicken Nugget Into a Micro-Bag

Burger King is turning fast food into a fashion accessory.

The chain has released Le Nugguette, a micro-bag designed to be about the size of a single chicken nugget. Each bag comes with one of four charms inspired by Burger King sauces: Special Savory, Honey Mustard, Buffalo, or Sweet & Sour.

The release is intentionally impractical, using fashion-season timing and collectible design to turn a menu launch into a cultural object.

Only 100 bags are released online each day at 12 p.m. ET through September 16, and each one includes a code for a four-piece order of nuggets.